Friday, February 20, 2015

The Process Is Important

I think it is crucial for clients to understand their situation, available options, and for to discuss a strategy that takes into account all the project-specific factors.   That is why I recommend clients start the evaluation and planning process with a site assessment.

As a consultant, I perform approximately 20 site assessment on new projects, across the country, for premier real estate owner/developers each year.  Afterwards, I have the ability to work with the service providers, manufacturers and other vendors to determine what is the best solution for each project and work with various parties to implement it.  I have key contacts with the service providers who control their in-building solutions.  An important point to note is that most high-quality solutions, must be service provider approved and in most cases, the key components must be secured from them to make the solutions function.   

That is why, post-assessment, I almost always recommend service provider outreach/coordination to start; not only to understand what is happening with the outdoor sites within the area, but to get their feedback on how they can support any in-building needs that the project may have that are not supported by their outdoor upgrades.  This process allows me to help clients with a broadest array of solutions and strategies.    

Thursday, February 5, 2015

Smartphones are the rule, not the exception. Be prepared!

According to survey data shared with me at webinar this week, 80% of respondents own a smartphone.  So now, smartphones are the rule, not the exception.  Interestingly 38% of those surveyed had unlimited data plans, which is a surprisingly high percentage considering how hard service providers are trying to migrate users off those plans.  Also noteworthy is that 28% of the respondents used their smartphones to steam Netflix.  

This signal a clear move toward smartphone users wanting and expecting ubiquitous cell phone service availability, especially where they work and live.  In some cases, with the ability to telecommute, this can be the same place.  Cell phone service impacts where people choose to live.  Most people now expect seamless service at all times.  With 75% of all calls originate in buildings this is an important factor for real estate developer and property owner to consider seriously.  The quality of their cell phone service will impact leasing velocity, impact resident retention, and property stabilization.  

Be prepared!
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