According to survey data shared with me at webinar this week, 80% of respondents own a smartphone. So now, smartphones are the rule, not the exception. Interestingly 38% of those surveyed had unlimited data plans, which is a surprisingly high percentage considering how hard service providers are trying to migrate users off those plans. Also noteworthy is that 28% of the respondents used their smartphones to steam Netflix.
This signal a clear move toward smartphone users wanting and expecting ubiquitous cell phone service availability, especially where they work and live. In some cases, with the ability to telecommute, this can be the same place. Cell phone service impacts where people choose to live. Most people now expect seamless service at all times. With 75% of all calls originate in buildings this is an important factor for real estate developer and property owner to consider seriously. The quality of their cell phone service will impact leasing velocity, impact resident retention, and property stabilization.
Be prepared!
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